Monday, November 30, 2009

Chapter 2- Merchendising

Article: The Black Friday Effect
http://www.victoriaadvocate.com/news/2009/nov/28/jo_after_black_friday_112909_75900/?business&local-business

Summary: Black Friday is the day after the US Thanksgiving with signals the start of the holiday shopping season. It is also one of the biggest days for retailers in the US. Stores would offer huge discounts from anything to games, to toasters, to LCD TVs at huge discounts to boost sales.

Connections: This year has been very disappointing for retailers because of the state of the global economy. People are spending less than they have in previous years. This means that retailers have to offer huge discounts on Black Friday until Christmas Eve to encourage customers to open their wallets.

Reflection: Although prices throughout stores in America were very cheap, it was still hard to get discounts. Some people lined up days in advance of Black Friday just to make sure they were one of the first in the store. This resulted in most of the extremely discounted items to be sold in minutes.